AI visibility, with receipts.
Most writing about AI search is a sales pitch wearing a lab coat. These articles are the evidence we actually use with clients: the controlled studies, the platform statements, and our own measurement protocol, in plain language. Every statistic links to its source, and when studies disagree we show you the range.
What AI engines actually do when someone asks about your business
Your customer asks one question. The engine runs several searches you have never seen. Query fan-out, explained for owners.
Read the article 02 / DiagnosisRetrieved vs cited: the diagnosis nobody gives you
An assistant can read your page and still name someone else. Which of the two failures you have decides what the fix costs.
Read the article 03 / MethodWhy we never ask just once
The same question gets different answers on different runs. One test tells you whatever you were hoping to hear.
Read the article 04 / The evidenceWhat actually moves AI visibility
Crawler access, rank, quotable copy, brand mentions, freshness. Each lever labeled with the tier of evidence behind it.
Read the article 05 / Structured dataDoes schema markup get you cited by AI?
The one controlled test found pages that added schema lost 4.6 percent of their AI Overview citations. Where schema still pays.
Read the article 06 / StrategyNormal SEO is still the best AI visibility investment
Google says no special optimization is required, and 37 to 54 percent of AI citations rank in the ordinary top 10.
Read the article 07 / Buying adviceIs SEO worth it for a small business?
Worth it when three conditions hold: the demand exists, the arithmetic clears, and you can wait. The math takes ten minutes.
Read the article 08 / ExpectationsHow long does GEO take to show results?
Four levers, four clocks: crawler access in days, quotable copy in weeks, rankings in four months to a year, mentions open-ended.
Read the article 09 / VettingQuestions to ask an AI SEO agency before you sign
Six questions, the strong answers, and the red flags. We wrote the exam we would want to sit, and you can use it on us.
Read the article 10 / HiringSEO agency vs in-house: which should a small business choose?
In-house when search is your primary channel with a full week of real work. Agency below that line. The conflict of interest, disclosed.
Read the article 11 / MethodWhat AI says about your business when a lead checks you
Being named is not the same as being recommended. How we read every answer that names you, quote it verbatim, and turn the drawbacks into the first move on the plan.
Read the article 12 / MeasurementAI visibility audit vs SEO audit: what each finds and which you need
One checks whether Google can rank you. The other records whether the assistants name you. Where they overlap, and a plain rule for which to run first.
Read the article 13 / EvidenceWhy one big publisher tops every ChatGPT answer in your category
Some citation share on ChatGPT and Copilot tracks signed licensing deals. What the study found, what our own count across 31 audits found, and how to check your category.
Read the article 14 / EvidenceIs your site blocking ChatGPT? How to check
A Cloudflare setting nobody on your team picked can be turning AI crawlers away, and the bot most people block is not the one that decides whether ChatGPT search can show you. A five-minute check.
Read the articleWant this run on your business?
The free audit asks the AI engines your buyers' questions and shows you who gets named and why.
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