EZ Web vs OtterlyAI
OtterlyAI, as described on its own site: AI Search monitoring and optimization platform tracking how a brand/website appears across major AI search engines. EZ Web is an agency covering six engines in every run, with the page work attached.
Which engines does OtterlyAI cover at each tier?
Each entry is OtterlyAI's own description, read from its site and public listings on September 20, 2026. We have not used OtterlyAI on a client engagement.
What stands out about OtterlyAI
- The cheapest genuine entry point in this comparison at $29/mo, which makes it a realistic way for a small business to start measuring at all.
- Prompt limits and add-on prices are published in full, so you can work out your true monthly cost before you sign up.
- API and MCP access appear from the $189 Standard tier rather than being reserved for enterprise contracts.
Where OtterlyAI falls short
- The headline price does not include Gemini, Google AI Mode or Claude. Adding Claude alone starts at $29/mo and scales with your tier, so real coverage costs more than the sticker.
- 15 prompts on the Lite tier is a narrow window. One service line in one city will use most of it.
- The jump from Lite to Standard is $29 to $189 with nothing in between, which is a hard step for a small business that outgrows 15 prompts.
Can you live without Gemini and Claude at $29?
OtterlyAI is the better fit when you want the lowest possible monthly cost to start tracking, you mainly care about ChatGPT, AI Overviews, Perplexity and Copilot, and you can live without Gemini and Claude or pay the add-on.
EZ Web is the better fit when Gemini and Claude belong in the measurement rather than behind an add-on.
Run the free audit and check what Claude says about you before you pay for the OtterlyAI Claude add-on.
See if AI recommends meOtterlyAI add-ons, prices and small business fit.
How much does OtterlyAI cost?
Lite is $29/mo for 15 prompts, Standard $189/mo for 100, Premium $489/mo for 400, and Enterprise starts around $1,000/mo. Annual billing takes about 15% off. Extra prompts cost $99 per 100, and the engine add-ons are billed on top: Google AI Mode and Gemini from $9/mo each and Claude from $29/mo, each scaling with your tier.
Which AI engines does OtterlyAI include in the base price?
Four: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Google Gemini and Anthropic Claude are paid add-ons rather than part of the tier price, which is the detail most comparison pages miss. Budget for them if those engines matter to your category.
Is OtterlyAI worth it for a small business?
At $29/mo it is the cheapest realistic way to start measuring, which beats not measuring at all. The limits are that 15 prompts cover very little and the next tier up is $189, so there is a steep step once you outgrow the entry plan.
Sources
- https://otterly.ai/pricing/
- Tier prices, prompt limits, the included engine list and the add-on prices read directly from the page above on September 20, 2026.
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