When someone asks AI for a lawyer, one firm gets named.
We run search for law firms: the practice area pages, the location pages, and the technical work that decides whether Google ranks you in the map pack and whether ChatGPT says your name. Every piece is reviewed by a person before it goes anywhere near your site.
Free. We show you which firm the AI names in your market today.
The referral used to be a friend. Now it is a chatbot.
An injured person used to open Google and scan a page of firms. Now a growing share of them ask an assistant, get back one or two names, and call. If your firm is not one of the names, you never learn the case existed.
Swipe to see the full diagram
Assistants answer with a short list, often a single firm. Ranking on page one of Google does not put you in it.
Legal search is decided at the neighborhood level. The firm with a real page for that place and that injury wins it.
The firms beating you publish every week. Matching that by hand means an in-house writer you do not want to hire.
Most firms are missing the pages that win.
Legal search splits two ways: what happened to the person, and where it happened. Every combination is a query someone types, and a page that can rank. Most firms have a handful and leave the rest to whoever built more.
Swipe to see the full grid
Practice area pages that go deep
One thin page for "personal injury" loses to a firm with a real page on rideshare crashes, dog bites, and construction falls. We build the depth, in your voice, with a person reviewing every draft.
Location pages that are not copies
Search engines have been demoting find and replace city pages for years. Each location page we publish is written for that place: the courts, the roads, the hospitals, the details a local reader recognizes.
Schema, entity and citation work
Attorney and LegalService markup, consistent name and address data, and the profile cleanup that tells Google and the assistants exactly who your firm is and where it practices.
Authority, so the answer trusts you
Assistants cite sources they consider credible. We build links and mentions from places that carry weight in legal, then measure which pages actually get pulled into answers.
Firms we have done this for.
Live sites in three of the most competitive legal markets in the country. Click any one and check it yourself.
San FranciscoDolan Law Firm
Personal injury, employment and elder abuse across California. A multi-office firm competing statewide.
dolanlawfirm.com
ChicagoLaw Offices of Joseph Younes
Chicago personal injury, practicing since 1984, in one of the hardest local search markets in the country.
chicagoaccidentattorney.net
New YorkSpektor & Associates
Serious injury firm covering the five boroughs plus Long Island, New Jersey and Connecticut. Location search at scale.
spektorlaw.com
The expert reviewing your content is me.
I'm Ezra, and I built EZ Web. I have been writing and ranking content for law firms for years, including the three above.
Legal is not a category you can automate blind. A page that overstates what a firm can do is a problem for your license, not just your rankings. So every piece the engine drafts still comes to me, or an editor I trained, and then to you for approval before anything publishes. The AI gives us speed. The review is why your pages read like your firm wrote them.
Less than one signed case.
No long-term contract, cancel anytime. Every plan includes a human expert on every piece.
- 4 expert-reviewed pages a month
- Legal schema and on-page SEO included
- Optimized for Google and AI answers
- Monthly performance report
- 8 expert-reviewed pages a month
- Trained on your firm's voice
- Backlink outreach and authority building
- Technical SEO fixes and priority support
- 16 or more pages a month
- A dedicated SEO and GEO strategist
- Competitor tracking and a custom roadmap
- Everything in Growth, across every location
Prices in USD per month. Nothing publishes without your approval.
See which firm the AI names in your market.
We run the questions your clients actually ask, show you who gets named today, and map the pages that would change it. Free, and yours to keep either way.
Questions firms ask first.
Is this AI content? My bar has rules about advertising.
The first draft is AI assisted. What publishes is not. Every page is reviewed by a person for accuracy and tone, then sent to you for approval before it goes live. We do not publish case results, client testimonials, or superlatives like "best" on your behalf. Those are advertising claims under most state bar rules, and they are your call, not ours.
Will you work with a firm that competes with mine?
We check before we take a firm on. If we are already working with a firm targeting your practice area in your market, we will tell you before you sign anything.
How is this different from the agency I already fired?
Most legal SEO retainers buy you four blog posts and a report. This buys you the grid: the practice area and location pages that actually match what people search, published at a pace a single writer cannot match, with the schema and authority work underneath. And you can see the live sites above rather than a slide deck.
What is GEO, and why should a law firm care?
SEO earns rankings on Google. GEO, also called answer engine optimization, structures your content so ChatGPT, Gemini, Perplexity and Google's AI answers cite it. It matters more in legal than almost anywhere, because a person asking an assistant for a lawyer usually gets one or two names and calls them. There is no page two.
How long before we see anything?
Legal is one of the most competitive verticals there is, so anyone promising you page one in 30 days is selling you something. Expect early movement on lower competition location and practice area pages first, and the harder head terms to take longer. Your monthly report shows exactly which pages moved and which got cited.
Who actually writes it, and what do you need from us?
Our engine drafts, a human editor sharpens, and I review before it reaches you. From your side we need a short intake on your firm's voice and practice focus, and one person who can approve pages. That is it. Most firms spend under an hour a month on this.