Comparisons / Measurement platform

EZ Web vs Scrunch AI

Scrunch AI, as described on its own site: AI visibility platform tracking brand presence across 7+ major AI platforms (ChatGPT, Claude, Perplexity, Gemini) with page audits and personas. EZ Web is an SEO and GEO agency that measures who the AI assistants cite, then builds the pages that change the answer. Here is how the two line up, fact by fact, with sources.

Side by side

What each one does, from each one's own site.

Checked September 3, 2026
EZ Web
Scrunch AI
What it is
An SEO and GEO agency. Every engagement starts with an AI visibility audit produced by Citrion, our own instrument, and continues with the pages, rewrites, and technical fixes the audit calls for, each reviewed by a named expert before it ships.
AI visibility platform tracking brand presence across 7+ major AI platforms (ChatGPT, Claude, Perplexity, Gemini) with page audits and personas.
AI engines covered
ChatGPT, Perplexity, Claude, Grok, and Copilot observed in real sessions. Google AI Overviews measured where we can observe them and labeled modeled where we cannot.
ChatGPT, Claude, Perplexity, Gemini, and other major AI platforms (7+ total per third-party source)
Measures who AI assistants cite
Yes, in real sessions on our own accounts, with fetched and cited pages logged separately.
Yes
Produces the content
Yes. Drafted with AI, reviewed line by line by Ezra Pinsky or an editor he trained.
Not stated on their site
Technical SEO
Yes. Crawler access is checked in every audit; technical SEO is included on the Growth plan and above.
Yes
Human review stated
Yes. Stated on every page of this site, with the reviewer named.
Not stated on their site
Pricing
Starter $1,490 a month, Growth $2,490 a month, Scale from $5,000 a month. Published at ezweb.dev/pricing/.
Starter $300/mo ($250/mo billed annually): 3 users, 350 custom + 1,000 industry prompts, 3 personas, 5 page audits. Growth $500/mo ($417/mo annually): 5 users, 700 custom + 2,500 industry prompts. Enterprise: custom, typically $1,000+/mo. Extra users $25/mo each (per third-party pricing breakdown, not fetched directly from vendor)
Free offer
A free AI visibility audit, delivered as a written report before any call.
7-day free trial; no free tier
Location
Hollywood, Florida. Serves clients across the United States remotely.
Not stated on their site
Founded
Founder-run since 2021.
Not stated on their site
Reviews and proof
No third-party review profile yet. Named clients and their live sites are listed at ezweb.dev/results/.
No review profile found

Every entry in the Scrunch AI column is taken from Scrunch AI's website or public listings on September 3, 2026 and is their own description. We do not rate competitors and we have not used Scrunch AI on a client engagement.

Which to pick

When Scrunch AI is the better call, and when we are.

Scrunch AI is the better fit when you want software your own team logs into every week, you already have writers and a developer ready to act on what it shows, and you are tracking more prompts than a monthly audit covers. It measures and recommends. The work stays with you, and that is the right split for a marketing team with hands to spare.

EZ Web is the better fit when you want one vendor to measure and then do the work. Citrion records what five assistants actually answer for your buyers' questions, the audit names who is taking those answers instead of you, and the plan that follows builds the pages that close the gap, each one reviewed by a named expert before it ships. A platform like Scrunch AI hands you a queue; we work the queue. Pricing is published, the audit is free, and there is no contract term.

Whichever you choose, the test is the same: ask for the recorded answers behind any visibility number, with the date, the assistant, and the question. A number without those three things is a guess. Our rules for that are public at how we measure AI visibility.

Questions buyers ask

EZ Web and Scrunch AI, in plain terms.

Is EZ Web the same company as Scrunch AI?

No. EZ Web (ezweb.dev) is an independent SEO and GEO agency founded by Ezra Pinsky in Hollywood, Florida. It has no ownership, partnership, or reseller relationship with Scrunch AI.

Does EZ Web use Scrunch AI to produce its audits?

No. Every EZ Web audit is produced by Citrion, the instrument we built and run ourselves. It records real answers from ChatGPT, Perplexity, Claude, Grok, and Copilot in fresh sessions on our own accounts.

Can I use Scrunch AI and EZ Web together?

Yes. Many teams keep a tracking platform for day-to-day monitoring and bring in an agency to do the writing and technical work the platform recommends. If you already pay for Scrunch AI, bring its prompt list to the free audit and we will measure the same questions.

Where do the facts on this page come from?

From Scrunch AI's own website and public listings as of September 3, 2026, linked under Sources below. Anything we could not verify is labeled as stated on their site. If something here is out of date, email ezra@ezweb.dev and we will correct it.

Sources

  1. https://trakkr.ai/reviews/scrunch-review/pricing
  2. https://scrunch.com/pricing/
  3. EZ Web pricing, methodology, and results pages on ezweb.dev, current as of September 3, 2026.

Compiled by Ezra Pinsky, founder of EZ Web. Corrections to ezra@ezweb.dev.

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