EZ Web vs Scrunch AI
Scrunch AI, as described on its own site: AI visibility platform tracking brand presence across 7+ major AI platforms (ChatGPT, Claude, Perplexity, Gemini) with page audits and personas. EZ Web is an agency sized for businesses without a team standing behind the dashboard.
What does Scrunch AI track for enterprise teams?
Each entry is Scrunch AI's own description, read from its site and public listings on September 20, 2026. We have not used Scrunch AI on a client engagement.
What stands out about Scrunch AI
- Now owned by Sitecore, which means enterprise procurement, security review and support sit behind it rather than a startup.
- Persona tracking asks how different types of buyer get answered, not just whether your brand name appears.
- Industry prompts come pre-built in volume, 1,000 on Starter, so you see your whole category rather than only the prompts you thought to write.
Where Scrunch AI falls short
- The entry price is $250/mo on an annual commitment, which rules it out for most small businesses.
- Page audits are capped low, 5 a month on Starter and 10 on Growth, so it is a monitoring tool rather than a way to work through a site.
- Acquisitions change roadmaps and pricing. If you sign now, you are betting on what Sitecore does with the product next.
Do you need persona-level tracking, or someone to do the work?
Scrunch AI is the better fit when you are an enterprise, most likely already in the Sitecore ecosystem, you need persona-level and category-wide tracking, and you have a team to act on it.
EZ Web is the better fit when you are not an enterprise and there is no team behind you to work the findings.
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See if AI recommends meScrunch AI, Sitecore and pricing.
How much does Scrunch AI cost?
Starter is $300/mo, or $250/mo on annual billing, and includes 3 users, 350 custom prompts, 1,000 industry prompts, 3 personas and 5 page audits. Growth is $500/mo, or $417/mo annually, with 5 users, 700 custom prompts, 2,500 industry prompts, 5 personas and 10 page audits. Enterprise is custom. Annual billing saves 17%.
Did Sitecore buy Scrunch AI?
Yes. Sitecore announced the acquisition on June 3, 2026, and the product now lives at scrunch.com, with the former scrunchai.com address redirecting there. Sitecore's release does not state a deal value; Bloomberg reported it at $225 million. Practically, it means enterprise procurement and support sit behind the product, and that the roadmap is now Sitecore's to set.
Is Scrunch AI worth it?
For an enterprise, particularly one already using Sitecore, the persona tracking and the 1,000 pre-built industry prompts give you a category-wide view that prompt-by-prompt tools do not. For a small business, a $250/mo annual commitment with only 5 page audits a month is hard to justify.
Sources
- https://scrunch.com/pricing/
- https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions
- Tier prices and limits read directly from the pricing page on September 20, 2026. The acquisition date and customer names come from Sitecore's press release, which does not state a deal value; the
What do the answers say about a business your size?
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