Citrion

Citrion measures who the AI assistants actually cite.

Every EZ Web AI visibility audit is produced by Citrion, the measurement instrument we built and run ourselves. It records answers from six engines, at least two runs per prompt and three on a full audit. This page says what it records, what comes out the other end, and what it is not.

Free. The audit is Citrion, run on your site, read by a person before you get it.

What it records

Real answers, in real sessions, on five assistants.

Citrion asks the questions your buyers ask inside ChatGPT, Perplexity, Claude, Grok, and Copilot, and keeps the whole answer: the text, the sites it links to, and the search queries the assistant wrote for itself before answering. Nothing on the observed side is reconstructed from an API after the fact.

Assistants
ChatGPT, Perplexity, Claude, Grok, Copilot. Google AI Overviews measured where observable, modeled where not, and always labelled as one or the other.
Session state
Fresh chat, memory off, our own accounts. Nothing an assistant remembers about us can shape the answer.
Runs per question
Three. Answers change between runs, so a finding counts only when it repeats.
Retrieval logged
Fetched and cited, kept apart. The pages an assistant read are logged separately from the pages it credited, because being read and passed over is a different problem from being invisible.
Hidden queries
The search phrasings the assistant wrote for itself, captured live. They often include brand names the buyer never typed, and they are what your pages actually have to rank for.
Crawler access
Whether each assistant's crawler can read your site at all. A refusal is confirmed against the assistant's own behavior before we call it a block.
Sentiment
Every answer naming your business is read as favorable, neutral, mixed, or negative, with the sentence copied verbatim. Leads check a brand with an assistant before they sign, and this is what they hear.

Google AI Overviews are measured where we can observe them and modeled where we cannot. Every Google number in a report says which, and a modeled number is never presented as an observation.

What comes out

One score, and the names behind it.

A score out of 100

The share of recorded answers in which your business appeared, by name or by link. Computed from the answers, never estimated.

Who took the answers

A leaderboard of the sites the assistants sent your buyers to instead, with the share each one holds. Usually one site holds a surprising amount of it.

What AI says about you

Every answer that named you, read for favorability, with the drawbacks quoted word for word. The sentence an assistant attaches to your name is the one a lead reads before signing.

A six-month roadmap

What to open, publish, and earn, in order, starting with anything that keeps the assistants from reading your site today.

Every number carries an evidence tier, published at how we measure AI visibility. Where a sample is too small to support a number, the report says so instead of printing one.

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What it is not

An instrument, not a subscription.

Citrion is not a dashboard you log into, and we do not sell it on its own. It exists to produce the audit and to re-measure the same questions every month for clients on a plan, so the score moves against the same yardstick it started on.

It does not guarantee a citation. No instrument can, and attribution from an AI answer to a signed customer is still unsolved. Citrion measures visibility, which is the input you can actually change.

Platforms such as Profound and Evertune measure well and hand you a queue of recommendations. Citrion's output goes to the people who then do the work: the rewrites, the technical fixes, and the new pages, each reviewed by an expert before it ships. The protocol is public and the tooling stays private, so anyone can follow the recipe by hand and hold any other tool to the same standard.

See it on your site

Want Citrion runon your business?

The free AI visibility audit is a Citrion run on your site: the same queries, the same scoring, the same report format as the sample. A person reads it before you do.

Free. Takes 2 minutes. No call, no obligation. We never share your details. See the privacy policy.

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